Giles Round & Casa Estudio YOU'RE IN ASPEN metal key chain with their signature metal charm is part of a newly commissioned series of merchandise exclusive to Aspen Art Museum that takes inspiration from the trademarks of Pop Art. Its bold and catchy slogan plays with recognizability and mundanity, nodding to the immediate, witty and gimmicky nature of popular culture items. These keychains are a must-have for Aspen visitors, locals, and distant fans alike.   The image shows both sides of the same key chain. 

Giles Round (b. 1976 London, UK) is an artist who currently lives and works in London & St Leonards on Sea. Round works across disciplines – including art, design and architecture – through a wide range of techniques and approaches including ceramics, furniture, painting, print and sculpture. Recent exhibitions include: Quench, Margate (2021); Brighton CCA, Brighton (2020); The Hepworth Wakefield, Yorkshire (2018); Wellcome Collection, London (2018); Goswell Road, Paris (2018); Spike Island, Bristol (2017).

Casa Estudio is the design studio founded by Round and designer Andrés Ros Soto. Focusing on the design of exhibitions, furniture and print, their work is characterized by bold use of color, pattern and geometry.